Cerberus warns investors that future may not be rosy for Chrysler

February 11th, 2008

Bet that’ll make Chrysler employees feel good, eh? Personally, I’ve been underwhelmed by Chrysler vehicles designed during the Daimler-Chrysler era, vehicles like the Dodge Caliber SRT-4 , Chrysler Sebring convertible and Chrysler Sebring sedan (even if I was the only journalist who liked the latter’s interior). I had high hopes that under domestic stewardship, Chrysler could return to the strong products it introduced in the early to mid 90s.

When Cerberus first bought Chrysler, there was some speculation that they would declare the operation unprofitable and liquidate it. I’m hoping that Cerberus isn’t laying the groundwork for just such a move. (”Well, guys, we gave it our best shot…”) To me, Chrysler is more than an investment — it’s one of the great American automakers and for a long time was known as the technical innovator of the Big Four.

I’m glad Cerberus is at least cautiously optimistic — I just wish their goals weren’t quite so modest.

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