Why Are African Americans Five Times More Likely to Purchase a Chrysler 300 Than Other Ethnic Groups? ”It’s in their vehicle DNA,” says Strategic Vision
January 15th, 2008So what is the essence of the images that the ethnic profiles of the African American, Hispanic and Asian communities are looking for? When examining Strategic Vision’s New Vehicle Experience Study (NVES(TM)) some trends become clear. African Americans are attracted to vehicles that are Powerful and Classy (e.g. Chrysler 300). Hispanic buyers look for Aggressive and Powerful, but Confident and Protective vehicles (e.g. Kia Sedona).
Asian buyers, looking for the “complete” package, choose vehicles that are Pleasant yet Powerful, Easy Going yet Protective - all with modern design and technology (e.g. Acura MDX). -0- Top Characteristics of New Vehicle Purchased By…