Slow Start for Chrysler’s Minivan Launch

December 18th, 2007

It’s not all bad news for Chrysler. Sales of the more luxurious Chrysler Town Country were up 10 percent in November _ the second full month of sales _ compared to the year before, according to Autodata Corp. Dodge Grand Caravan sales fell 6 percent, a drop Chrysler blamed on the elimination of the shorter, lower-priced Dodge Caravan model. Still, that was a better performance than August, when sales of the aging Caravan and Grand Caravan were down 28 percent.

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