New fuel-economy regulations are threatening to kill off a whole generation of new, rear-drive vehicles planned by a handful of manufacturers. But at one company, the mainstay rear-drive sedan is sticking around mainly because there’s no budget to change its orientation.
As can be expected, Chrysler is proud of their achievement. Deborah Meyer, the Vice President and Chief Marketing Officer for Chrysler LLC, had this to say: “We are very honored that Popular Science chose the Chrysler Town Country and the Dodge Grand Caravan as award winners for 2008. The Chrysler Town Country and Dodge Grand Caravan are leaders in the minivan marketplace because of what they offer.
Sometimes car advertising is a literal balancing act. Decades ago Lincoln showed a diamond cutter performing his craft in the back seat. More recently, Lexus famously balanced a pyramid of champagne glasses on the hood of a running (but not moving) LS. Now Chrysler shows kids playing Jenga in the back of a Town Country minivan to advertise its smooth ride and flexibility of the Swivel n’ Go seating.
Town and Country ideal for a family road trip in style Chrysler isn’t huge on the breed of crossovers which are taking over the world one driveway at a time- but they’ve just updated their famous minivan lineup. It’s a different ball game for the new generation of sliding-door superheroes, because Chrysler is now the only American automaker to offer them. The Chrysler minivans have received many updates over the years. Town and Country is the upscale luxury model based on the Grand Caravan.
7. “These 08 Chrysler vans offer a wide spectrum of new, functional & innovative features (swivel & go, 6 speed trans, entertainment options, lifetime power train warranty) and are clearly the best value among the competitors. They may lose out to the Japanese vans on the fit & finish and refinement. Ha-”given up on life”, sad statement if being in a particular vehicle has that strong of an effect.